Ads in Disguise
Sunday, June 29th, 2008If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
A few days ago I stumbled upon an interesting way of selling blog ad-space. The second article on the frontpage of Geenstijl.nl looks like any other post on the blog, but is in fact an advertisement for a Dutch bank. The article is basically a short description/review of the service which is being promoted. After a second visit to the site, the advertisement will be gone or has changed into a new one. Because it looks just like the other articles on the site, I actually read the entire thing - something readers don’t usually do when they see it’s an actual advertisement.
This is a very smart, unobtrusive way of advertising. Unfortunately I didn’t do a screen grab the first time I saw it, so you’ll have to visit the blog yourself and take a closer look at this clever advertising concept.
Update - found a screenshot on Flickr.
